If you could put confidence and happiness in your kids, would you? This is the point Hallmark is trying to get across by creating their "confidence cards." They are trying to say, it is "cheap and easy to do , you just have to care enough to make the effort." The advertisement shows, the cards really make a difference.
In the ad, the little girl is answering a question in class. She is confident, happy, and alert. I know this because her hand is up really high and she is smiling. The colors in the card are vibrant and they make the picture look happier and more convincing. All of these things also make the advertisement more interesting.
They're saying it should be easy to buy these, "because they're only 99cents." I can infer the girl is in a classroom because there are desks, books, other kids, and a chalkboard. Her body language suggests that she is happy, and I can tell the time period is the present.
Obviously, self esteem is an important thing for kids to have nowadays. Parents seem to worry about the happiness and well being of their kids. Hallmark is taking advantage of this by making these cards. By making the card look happy, it creates interest to buyers. The appearance of the advertisements make cards more appealing to people, and more likely to get a sell.
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